The First and Only Exchange Online for Inbox + Web Media
Datran Media has integrated the power of targeted inbox marketing with the intelligence
of state-of-the-art ad serving to create EO (Exchange Online), the first real-time market exchange for inbox + web media. EO
allows publishers to secure revenue from valuable media inventory while helping
advertisers reach a precise audience through multiple media channels.
An open marketplace is better for everyone involved. Paid search and ad networks
have benefited from an efficient marketplace and many companies in other industries
utilized an open exchange to drive business. Now Datran Media is applying this approach
to performance-based marketing! Unlike paid search, Datran Media offers marketers
a variety of pricing metrics, including cost per acquisition, cost per click, and
cost per thousand.
EO in the News:
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