Datran Media | Exchange Online

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The First and Only Exchange Online for Inbox + Web Media

Datran Media has integrated the power of targeted inbox marketing with the intelligence of state-of-the-art ad serving to create EO (Exchange Online), the first real-time market exchange for inbox + web media. EO allows publishers to secure revenue from valuable media inventory while helping advertisers reach a precise audience through multiple media channels.

An open marketplace is better for everyone involved. Paid search and ad networks have benefited from an efficient marketplace and many companies in other industries utilized an open exchange to drive business. Now Datran Media is applying this approach to performance-based marketing! Unlike paid search, Datran Media offers marketers a variety of pricing metrics, including cost per acquisition, cost per click, and cost per thousand.

EO in the News:


	EO offers advertisers access to the highest quality media inventory
	Advertisers can manage their campaigns
	Performance-based media ensures maximum ROI
	Consumer Value Engine ensures delivery to relevant consumers
	Integrates with other APIs


	Publishers can monetize up to 100% of their inbox and web inventory
	Fully customizable rule set
	Easily release inventory through any one of Datran Media’s proprietary solutions to maximize revenue
	BrandShield ensures creatives are safe and up to the highest industry standards
	Integrates with other APIs

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