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The First and Only Exchange Online for Inbox + Web Media
Datran Media understands performance marketing. It's about delivering proven results
for online marketers and media publishers. EO is the first and only exchange to
help you outperform all of your online marketing goals. An open marketplace is better
for everyone involved. Paid search and ad networks have benefited from an efficient
marketplace and many companies in other industries utilized an open exchange to
drive business. Now Datran Media is applying this approach to performance-based
marketing! Unlike paid search, Datran Media offers marketers a variety of pricing
metrics, including cost per acquisition, cost per click, and cost per thousand.
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Publisher's sales team sells 60% of its email inventory directly, and
maintains a rate-card CPM.
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Using Datran Media's Inventory Management solution, Publisher knows
that 40% of their inventory unsold or "remnant".
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Publisher "releases" the remnant inventory into Exchange Online;
inventory becomes part of a larger media marketplace, consisting of
other publisher's inventory as well.
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Advertisers come to EO to bid and compete for access to the email
inventory available in the exchange.
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Datran Media's email ad server intelligently optimizes the delivery of the
best performing advertisements, at the correct frequency
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Advertisers reach their target audience with efficiency
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Publisher earns an incremental profit through the monetization of
unsold inventory
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